AmCham Melbourne held a panel briefing on Redefining Your Digital Strategy over lunch at Crown, with guest panellists William Ruh (Lendlease Digital), Chris Crozier (Orica International), Jason Yu (AT&T) and Katrina Read (Salesforce). In order for businesses to maintain a competitive edge in the modern world, they must align their digital and business strategies. Workplace culture must be transformed from the top-down, but thorough and continuous digital retraining for employees of all levels is critical. Ethical utilisation of data collection is also imperative for businesses to maximise their potential in the future. Businesses must be seen to have an innovative vision in order to attract the talent that is necessary to implement such changes and to thrive in this digital age. Oppeus Managing Director Nicholas Varigos, an AmCham Governor, was happy to oblige when called on to Chair this informative event.